Atari’s New Smartwatch Brings Retro Fun to Your Wrist: The Atari 2600 My Play Watch
Atari, the iconic video game company, is back at it again, but this time with a product that combines nostalgia, fitness tracking, and a little bit of retro gaming magic. Introducing the Atari 2600 My Play Watch — a smartwatch that prioritizes fun over functionality, appealing directly to gamers who fondly remember the classic consoles of their youth.
A Smartwatch for Gamers
You can actually play games like Centipede, Pong, Super Breakout, and Missile Command directly on the watch. These classic titles are playable via the touchscreen or by using the crown dial as a paddle controller.
A Fitness Tracker with a Twist
The watch also tracks steps, calories burned, and heart rate, making it a functional fitness tracker for those who enjoy the simple things in life — like tracking their daily movements while indulging in a bit of retro gaming during downtime. If you’re expecting this watch to be a high-tech marvel, though, you might be a little disappointed.
Pricing and Availability
The Atari 2600 My Play Watch is currently available for preorder through Atari’s online store for $79.99. The watch is expected to ship by June 10th, 2025.