Matt Houchin is spending 2024 making a fashion statement by exclusively wearing Hard Rock Café shirts, but not just because he likes them. He’s also trying to raise $1 million to buy guitars for kids.
Houchin originally planned to wear the shirts every day for fun but then thought he might be able to raise awareness for charity. So he’s partnered with Free Guitars 4 Kids. FG4K partners with local organizations to identify the kids who will get the guitars. Locally, they work with the Amped Kids Foundation, which he said provides music lessons to kids in foster care and for recent adoptees.